The Gray Gold Rush
Built for professionals ready to build something that actually matters
The people who are winning right now? They’re solving middle-class people’s problems
You want stability? Find a problem that middle-class families have to solve, and get paid to fix it. That’s what senior placement consulting is. Nobody told you because it doesn’t come with a name tag.
Help Families Choose Senior Care Communities, and Get Paid for Your Help
Even if you've never worked in senior placement before
There’s a business hidden inside every senior living referral. Most people never hear about it. The Gray Gold Rush shows you how to get your piece of the market.
How much of "a piece"?
Assisted Living referral commissions average $6500 nationwide per move in.
Start today and you could be talking to your first potential clients in as little as a week, and placing them soon after. Every week you wait is a week someone else gets the call instead.
Our next live question-and-answer session is Thursday. Join before then to get your questions answered from Day 1.
Families Need You
Families without someone in healthcare have no idea what to do when their seniors get old. They don't even know who to ask for help other than Google or AI. But they do know that asking Google isn't a good way to make a lifechanging decision.
That's where you, the senior placement consultant, come in.
- When the mom's wandering and the neighbors are worried
- When strange charges are showing up on the dad's bank statement
- When the mom's looking thinner every week and keeps saying she's "just tired"
You help the families make difficult decisions about where their aging senior needs to be.
The decisions aren't ever easy, but they're easier with expert guidance and expert eyes to assess what's going on. That expert guidance comes from you.
But... Sending Nana to a Home??
No, you're not sending Nana to a home. You're especially not sending Nana to a home that smells like disinfectant and abandonment.
Nana is moving to a home with or without your help.
With your help, Nana moves somewhere safe, clean, and kind. Somewhere that the family feels good about. That Nana comes to feel good about. That you feel proud and grateful for helping the family find.
There absolutely are good assisted livings out there. As a senior placement consultant, you help your families find them.
Why Senior Placement Consulting Works (Even If You Have No Experience Yet)
No background in senior care? That’s not a blocker. The Gray Gold Rush system takes you step-by-step through what you need to know to succeed. You’ll learn about senior care communities and levels of need. You’ll learn the jargon and the euphemisms. You’ll learn how to see through senior industry eyes.
But the core of the work is built on skills you already have: Listening, problem-solving, showing up when it matters. Being brave when all the options hurt because your clients need your bravery. The “you” skillset you bring is the key to your best success
The senior industry: They keep getting older, and they need help. Why not from you?
There are over 76 million baby boomers in the US beginning to reach senior community age, and most of them have no idea how to find the right senior community. They just know that they don’t want the nightmare that their mom or grandma went to. That’s a huge market that’s looking for expert guidance.
Communities pay consultants for each successful move-in. Commissions average around $6,500 per move-in nationwide. That means even one success can cover your startup cost many times over.
Who the Gray Gold Rush is For
It takes a special person to succeed with senior placement consulting.
You're working with families who are stressed and desperate, and it's a lot of responsibility to be the one with the solution. To believe in your solution. To believe that you, with our training and help, can lead your clients to a better outcome than they'd reach without you. To believe that you're worth the move-in fee that the communities pay.
You're in the right place if
- You're tired of pretending that your current job still makes sense
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You've done your time (in corporate, in healthcare, in small business, wherever) and you're ready to build something that actually helps people and belongs to you
- You're not chasing hustle. You want predictability and you don't need to look like you're working harder than you actually are
Successful consultants say
I never thought I could start a consulting business. But this program showed me exactly how. Within a year I was making $10,000 a month working part-time!
Christi, Texas
If anyone wants to do this course I highly recommend it. John and Stacey have been a huge help.
Michael, Michigan
Why the Gray Gold Rush
The Gray Gold Rush system provides the knowledge and tools that non-medical professionals need to work successfully as senior placement consultants, without paying a franchise fee.
The entire Gray Gold Rush system (the training, the live support, the tools) is just $197, less than 10% of what a franchise charges just to get in the door.
You’ll learn:
- Where and how to find communities that families actually want
- How to talk with families under pressure, without adding to their stress or your own
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How to build relationships with communities that you can feel good about referring your clients to
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How to guide families to make good decisions for their seniors
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How to avoid the top 3 time-wasting mistakes new consultants make
Learn from our senior placement consulting system with our expert live support.
You’ll learn:
- Where and how to find communities that families actually want
- How to talk with families under pressure, without adding to their stress or your own
-
How to build relationships with communities that you can feel good about referring your clients to
-
How to guide families to make good decisions for their seniors
-
How to avoid the top 3 time-wasting mistakes new consultants make
Learn from our senior placement consulting system with our expert live support.
Your Choice: Grind or Grow
You can keep going like you’ve been going. Same calls, same chaos, same meetings about meetings.
Or you can step into a role that solves real problems for real people and build something with your name on it.
The need isn’t going away. The only question is who’s going to step up.
Why Listen To Us?
Meet John and Stacey
We’re John Kenda and Stacey Kahn, and we’ve built a successful senior care consulting business from the ground up. We didn’t start with corporate connections or medical credentials, just a drive to help families and build something real.
What we've built
Since 2010, we’ve helped hundreds of families make informed, confident decisions about senior care. We didn’t begin as insiders; we learned everything through experience and a determination to create a system that truly works. Now, with the Gray Gold Rush, we’re here to pass on our senior placement consulting system.
The Gray Gold Rush represents our years of experience, distilled into an accessible format for business people ready to make a meaningful career transition.
Our mission is simple: To create a new wave of skilled senior placement consultants who can step in and fill the growing demand for critical work.
We can tell you stories about people we've helped. Soon you'll be telling your own.
What You Will Receive
- The full Gray Gold Rush training program, so you'll understand how to work with families, how to assess and work with communities, and how to move forward with confidence ($997 value)
- Weekly live help for your first 90 days, so you stay on track and you avoid common mistakes that can delay your successful startup. Here is your chance to ask exactly what you need to know and get your questions answered by people who have years of success at (and millions in profit from) senior placement consulting ($1200 value)
A $4,682 value, just $197
One placement covers the cost many times over
Ready to Take Action?
Join now to see how the Gray Gold Rush works and how to start building your own senior placement consulting business with months of live support to get you started right.
Mid-career professionals nationwide are already making the shift. The next step is yours.
Frequently Asked Questions
Here's what people usually ask us:
How much time will it take to get started?
You can start on your schedule. Most people begin part-time, and with our tools you can be working with your first clients in as little as two weeks.
Can I do this while I have a full-time job?
Is this steady income?
Do I need a medical license or some fancy certification?
Is this program a franchise? Will I need to pay you part of what I make?
What kind of help do you give?
Is there a guarantee?
Why should I trust you? Have you done this?
100% Risk Free. Try It for 7 Days.
We believe in the Gray Gold Rush 100%. If you go through the training, apply the steps, and don't see how the Gray Gold Rush can change your career, email us within 7 days for a full refund, no questions asked.
100% Risk Free. Try It for 7 Days.
We believe in the Gray Gold Rush 100%. If you go through the training, apply the steps, and don't see how the Gray Gold Rush can change your career, email us within 7 days for a full refund, no questions asked.
Learn to be a senior placement consultant helping families find the right senior living communities and getting paid for your referrals.
Our next live coaching session is this Thursday. Join before then to get your questions answered from Day 1.
Start today and you could be talking to your first potential clients in as little as a week, and placing them soon after. Every week you wait is a week someone else gets the call instead.
Hear From More Clients
P.S. If you're skimming and just want to see what the offer is: For $197, you get the full Gray Gold Rush system, 90 days of weekly coaching, your Glovebox Guide, your First 30 Days Action Plan, and all the scripts and tools so you can start earning from placements, fast.
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