The Gray Gold Rush
The Gray Gold Rush
A Business Opportunity That Makes a Difference!
Discover How You Can Earn Up to $26,000 a Month in Senior Care Consulting—No Extra Degree Required
Use Your Business Skills to Help Seniors Stay Safe and Independent, While Building a Flexible, Rewarding Career
Imagine a career where you’re not just managing metrics and hitting growth targets but truly guiding families through one of the most impactful decisions of their lives.
You’re respected, well-compensated, and best of all, you set your own schedule.
If you’re seeking a refreshing, purpose-driven change in your work life, Senior Care Consulting is exactly what you need.
As you grind it out day in, day out at the office, this thought keeps creeping up: “Is this all there is? Is an open plan office, endless meetings and awful fluorescent lighting going to be my whole life?”
Here is your alternative.
Senior Care Consulting lets you transform your skills into a flexible, lucrative, and fulfilling business.
The Gray Gold Rush guides you step-by-step to build a Senior Care Consulting business, empowering seniors and their families in life-changing decisions.
What if your business experience could go beyond traditional work settings and take you into a career that gives back just as much as you put in?
In Senior Care Consulting, not only do you control your financial future, but you’re also empowering families and seniors to make the best choices for their lives.
There’s freedom in that—freedom from the corporate grind and freedom to make a significant impact, while knowing that your efforts matter on a much deeper level.
It’s time to take control, step into work that matters, and create a financial future that matches how you want your life to be.
From the desk of John Kenda and Stacey Kahn
creators of The Gray Gold Rush
Hello there,
We know firsthand what it’s like to wonder if your skills are being fully utilized or if there’s a better way to put your talents to use.
We fled the corporate world in 2010. No more meetings, no more TPS reports, and no more office politics set in a building that was arguably toxic.
We went to Las Vegas, and built a stack of senior care businesses.
Billed over eight figures by the time we sold the businesses.
The most lucrative of these businesses is Senior Care Consulting, and that’s exactly what we are going to teach you to do.
- So you can have a career helping people
- So you can make a ton of money helping people
- So your family is proud of you and the work you do instead of ignoring your work stories
We’ve worked with professionals from diverse fields, from corporate backgrounds to small business owners, all looking to make a fresh start in something that uses their expertise while bringing them personal fulfillment.
Senior Care Consulting became that “something more” for us, and we want to show you how it can be for you, too.
Senior Care Consulting isn’t just another job opportunity; it’s a way to genuinely use your business acumen to provide invaluable support to families and seniors facing life’s most challenging decisions.
If you’re feeling like it’s time to move beyond corporate burnout or simply want a change, Senior Care Consulting is exactly the new path you’ve been looking for.
And the best part? It’s flexible, personally rewarding, and financially sound.
The Gray Gold Rush was designed to help people like you transition smoothly and confidently to a career in Senior Care Consulting.
There was a real need for knowledgeable consultants who could make the process easier for families—and in turn, that meant an opportunity to build a meaningful business.
If you’re ready to explore a career that combines your skills with real-world impact, we’re here to guide you every step of the way.
Imagine a career where you’re not bound to a rigid 9-to-5 schedule or limited by traditional corporate goals.
Senior Care Consulting puts you in control, lets you work with real people on life-changing decisions, and allows you to see the direct impact of your work.
When we started, we weren’t sure what to expect, but we knew we needed a change.
We saw how overwhelmed families were when trying to navigate senior care options.
There was a real need for knowledgeable consultants who could make the process easier for families — and in turn, that meant an opportunity to build a meaningful business.
If you're ready to explore a career that combines your business and people skills with real-world impact, we're here to guide you every step of the way.
From the desk of John Kenda and Stacey Kahn
creators of The Gray Gold Rush
Hello there,
We know firsthand what it’s like to wonder if your skills are being fully utilized or if there’s a better way to put your talents to use.
We fled the corporate world in 2010. No more meetings, no more TPS reports, and no more office politics set in a building that was arguably toxic.
We went to Las Vegas, and built a stack of senior care businesses.
Billed over eight figures by the time we sold the businesses.
The most lucrative of these businesses is Senior Care Consulting, and that’s exactly what we are going to teach you to do.
- So you can have a career helping people
- So you can make a ton of money helping people
- So your family is proud of you and the work you do instead of ignoring your work stories
We’ve worked with professionals from diverse fields, from corporate backgrounds to small business owners, all looking to make a fresh start in something that uses their expertise while bringing them personal fulfillment.
Senior Care Consulting became that “something more” for us, and we want to show you how it can be for you, too.
Senior Care Consulting isn’t just another job opportunity; it’s a way to genuinely use your business acumen to provide invaluable support to families and seniors facing life’s most challenging decisions.
If you’re feeling like it’s time to move beyond corporate burnout or simply want a change, Senior Care Consulting is exactly the new path you’ve been looking for.
And the best part? It’s flexible, personally rewarding, and financially sound.
The Gray Gold Rush was designed to help people like you transition smoothly and confidently to a career in Senior Care Consulting.
There was a real need for knowledgeable consultants who could make the process easier for families—and in turn, that meant an opportunity to build a meaningful business.
If you’re ready to explore a career that combines your skills with real-world impact, we’re here to guide you every step of the way.
Imagine a career where you’re not bound to a rigid 9-to-5 schedule or limited by traditional corporate goals.
Senior Care Consulting puts you in control, lets you work with real people on life-changing decisions, and allows you to see the direct impact of your work.
When we started, we weren’t sure what to expect, but we knew we needed a change.
We saw how overwhelmed families were when trying to navigate senior care options.
There was a real need for knowledgeable consultants who could make the process easier for families — and in turn, that meant an opportunity to build a meaningful business.
If you're ready to explore a career that combines your business and people skills with real-world impact, we're here to guide you every step of the way.
Earn Great Money While Helping Seniors Live Where They’re Happiest and Safest—At Home—As Long as Possible and Then...
Let’s get straight to the point: If you’re looking for a path that allows you to make a difference while building substantial income, you’re in the right place.
The Gray Gold Rush was designed for professionals who want a career that brings both fulfillment and rewards, aligning with both personal values and financial goals.
Imagine this: You’re able to help seniors avoid the stress of relocating to a facility by guiding them toward safe, comfortable home care solutions, and then helping them move to the best possible senior care facility.
Instead of managing teams or projects without personal impact, you’re offering valuable advice that directly affects lives.
And in return, you're building a business where clients see your expertise as indispensable and are willing to pay top dollar for it.
With the Gray Gold Rush, you’ll learn exactly how to start, attract clients, and create a thriving consulting business that supports your goals.
The best part? You don’t have to leave your business skills behind.
Instead, you’re taking them to new heights, creating outcomes that improve lives—including your own.
With the Gray Gold Rush, you’ll learn exactly how to start, attract clients, and create a thriving consulting business that supports your goals.
The best part? You don’t have to leave your business skills behind.
Instead, you’re taking them to new heights, creating outcomes that improve lives—including your own.
Imagine closing out each week not only with financial success but knowing you made a real impact.
Every family you work with appreciates the care, attention, and expertise you bring, and they’re willing to pay for a service that brings them peace of mind.
In the world of Senior Care Consulting, your skills are needed and respected.
You’re helping families solve real, immediate problems, providing seniors with the best options to live safely and comfortably in their homes.
And the financial potential? Rewarding as the work itself. Some consultants earn up to $21,000 a month, all while controlling their schedule and building a business that suits their lifestyle.
Did you know demand for Senior Care Consultants is soaring, and most professionals have no idea this career path even exists?
Senior Care Consulting is a hidden gem in today’s market—a rare opportunity to enter a high-demand field that values your skills and provides life-changing support to families.
Many families feel overwhelmed by the array of elder care options and need a knowledgeable, compassionate guide—someone just like you—to help them navigate these challenging choices. You’re the alternative to having a family member in senior care.
While traditional business paths are widely known, Senior Care Consulting is a fulfilling and lucrative field that few professionals have even considered.
The business aspects of Senior Care Consulting aren’t commonly discussed in corporate circles.
As families realize the need for support in their decisions about their seniors, they’re more than willing to pay for someone who can bring them peace of mind.
In fact, with the senior population expected to grow exponentially, demand for skilled consultants will only continue to rise, especially over the next decade.
You’re here because you’re open to new possibilities, and we’re excited to tell you that Senior Care Consulting is the career change you’re looking for.
Senior Care Consulting not just a job change; it’s an opportunity to leverage your existing skills in a field where they’re desperately needed.
The truth is, many professionals have never heard of Senior Care Consulting because it isn’t part of mainstream business advice or typical career path discussions.
Senior Care Consulting not just a job change; it’s an opportunity to leverage your existing skills in a field where they’re desperately needed.
The truth is, many professionals have never heard of Senior Care Consulting because it isn’t part of mainstream business advice or typical career path discussions.
This lack of awareness means that, right now, the field is wide open for those who want to step in and serve.
Families are desperate for qualified consultants who can make their journey through elder care simpler, less stressful, and ultimately more successful.
By joining this industry now, you’re positioning yourself as a pioneer in a field that’s only set to grow.
And with the right tools, like those provided in the Gray Gold Rush, you’ll be ready to make an immediate, powerful impact.
Are you tired of putting in countless hours without feeling fulfilled? Are you ready for a career where you can apply your talents and see the direct impact of your work?
If you’re like many professionals, you’re experiencing the classic symptoms of burnout and craving a path that offers both purpose and balance.
The issue isn’t business itself—it’s the unrelenting pace, endless meetings, and maybe even the sense that you’re not making the difference you originally hoped to. You’re balancing between clients, metrics, and deadlines, but rarely have time to pause or breathe, and does the world really need another report, anyway?
Think about it: How often do you feel energized at the end of your workday? When was the last time you felt aligned with your values and priorities? If you’ve thought, “Is this all there is?”—you’re not alone. The stress and high demands of traditional business roles can leave you feeling exhausted and detached from what truly matters.
Imagine a path where you set your schedule, choose your clients, and work with families who truly value your guidance. You can have that balance and fulfillment, without sacrificing your goals.
Senior Care Consulting is the perfect solution—a way to apply what you already know in a deeply impactful role, without the burnout.
Traditional business settings can feel unrelenting, making it difficult to find purpose in daily tasks. Imagine spending weeks, months, or years pouring yourself into projects that don’t bring you any closer to your personal goals.
Senior Care Consulting provides a complete contrast: It’s meaningful, it’s rewarding, and it makes a tangible difference in real lives.
You can build a Senior Care Consulting business around your values, finding both purpose and peace of mind as you work toward your financial and personal goals.
If nothing changes in your current path, where will you be a year from now?
Likely more worn down, feeling the slow creep of burnout, and wondering if there’s anything more meaningful out there.
Each day you remain on your current path, you’re getting further from the balance you deserve. Hours of work that don’t always fulfill you are taking away from personal time and well-being. Yet the demand for your skills doesn’t disappear—it’s just waiting for the right outlet.
Meanwhile, seniors and their families are out there, urgently needing guidance. They’re faced with the overwhelming task of finding care solutions without a reliable, knowledgeable guide. They’re often faced with high-pressure decisions about their loved one’s well-being, navigating everything from health evaluations to financial costs, and they need someone to help them make those choices with confidence.
Imagine you’re sitting in yet another endless meeting that could have been an email, while families in your community are struggling to make critical decisions for their aging parents. You know you could be making a difference, but instead, you’re caught up in the same routine. Time slips by, and so does the opportunity to truly help those who need your guidance the most. And as the demand for senior care grows, the need for compassionate, skilled consultants is rising exponentially.
But if you don’t act, someone else will step in to fill that role—and you’ll miss out on a fulfilling and lucrative career path.
This cycle of corporate burnout won’t break itself. Taking control of your career and creating a role that aligns with both your skills and personal values is within reach. With the Gray Gold Rush, you can be the one providing relief and direction to families in need, all while building a future that respects your time, energy, and ambition. This is your chance to step away from the hustle and move toward work that truly matters.
Fortunately, there’s a solution waiting for you
Introducing the Gray Gold Rush—a comprehensive, step-by-step guide to building a Senior Care Consulting business. This is not a new job; it’s a meaningful career transition into a field that allows you to have a real, lasting impact on families’ lives, while finally finding that work-life balance and financial freedom.
The Gray Gold Rush gives you everything you need to make this transition successfully.
Picture a role where you decide who you work with, how much you charge, and what kind of hours you keep. You’re not bound by corporate demands, and you’re not caught up in a never-ending cycle of work without reward.
Instead, you’re providing a vital service to seniors and families who need help navigating their care options. And because this is a highly specialized role, families are willing to pay well for your expertise, which makes Senior Care Consulting one of the few fields where you can both do good and do well.
As a Senior Care Consultant, you’re the alternative to blindly following the advice you get from some medical provider who’s never known “your” senior or their family and what they’re like and what they value. You’re the alternative to searching for “what now?” and “exactly HOW MUCH will it cost to care for Mom?”
More specifically?
What Senior Care Consultants Do
As a Senior Care Consultant, you’ll be helping families and individuals find the best living arrangements for their particular situations—health, social, and financial. You’ll guide your clients through their options and help them choose the best facility or care type (including staying in the home, with your care management oversight and executive assistance) based on their needs, lifestyle, and budget.
Think of Senior Care Consulting as being a real estate agent for senior living with a deep understanding of the unique needs of older adults and a commitment to helping families feel confident in their choice. You’re the senior care insider that every civilian family needs and you’re rewarded for your services by the families and by the communities the seniors move into.
You get an average of $6,500 for each successful referral, and an average of $2,000 per month for each management client.
What Senior Care Consultants Are Not
Senior Care Consulting is not the same as providing direct medical or caregiving services. You’re working with your brain, not with your hands.
Let's talk math
While we can't guarantee results, here is what is possible:
4 families care management = 4 x $2,000 = $8,000 per month (around 4 half days a week managing these clients)
2 facility referrals = 2 x $6,500 = $13,000. Facilities pay one month's rent as a commission
$8,000 + $ 13,000
= $ 21,000 per month
= $ 21,000 per month
That first care management client OR that first facility referral more than covers the cost of this program!
The Gray Gold Rush offers everything you need to build a successful Senior Care Consulting business, including
- A Proven Success Plan: Our roadmap takes you from setup to success, helping you build a client base, deliver results, and establish a consulting business that’s both rewarding and sustainable.
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Flexible Scheduling: Regain control over your time with a schedule that fits your lifestyle. Work fewer hours without sacrificing income, and finally achieve that elusive work-life balance.
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High-Paying Clients: We show you how to attract clients who understand the value of your expertise and are ready to invest in quality guidance. No more chasing clients or struggling to demonstrate your worth.
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High-Paying Referrals: We show you how to help families choose senior facilities they can feel good about... and where you can get paid a month’s rent as your referral fee
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Pre-Made Client Materials: Jumpstart your business with customizable templates and contracts that let you work confidently. Ensure that you look polished from Day One so you can focus on what matters most—helping clients, even as you’re learning by doing. Present yourself as the experienced, competent consultant families are seeking, using our expertise and years of experience.
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Supportive Community: Join a network of like-minded professionals who understand the field, have been where you are, and are ready to help you succeed. You’ll be part of a group that shares strategies, support, and successes.
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Marketing and Sales Guidance: We provide you with clear, step-by-step guidance to find and attract clients, without feeling like you’re “selling.” Our approach lets your skills speak for themselves, making it easy for clients to see the value in working with you.
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Lifetime Access to Resources: Your investment in the Gray Gold Rush includes lifetime access to our resources. This means that as new trends and tools emerge in Senior Care Consulting, you’ll always be up-to-date and ready to serve your clients with the latest information and techniques
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Insider Insights: Learn the dos and don’ts from experienced consultants who have been in your shoes. Get access to tips, tricks, and industry insights that will set you apart as a trusted expert.
By now, you might be wondering who we are and why you should trust us with such an important career change.
About Us
We’re John Kenda and Stacey Kahn, and we’ve built a multi-million-dollar Senior Care Consulting business from the ground up. We didn’t start with corporate connections or an extensive medical background—just a commitment to making a difference and a drive to help families navigate complex, sensitive decisions.
Since 2010, we’ve helped hundreds of families make informed, confident decisions about senior care, and we’ve guided people just like you to do the same. We didn’t begin as “insiders”; we learned everything through experience, trial, and a determination to create a system that truly works. Now, with the Gray Gold Rush, we’re here to pass on every lesson, strategy, and insight we’ve gained.
The Gray Gold Rush isn’t a theoretical program. It’s based on real-world successes, developed through years of hands-on experience in the field. We designed this ;program with one goal: to empower professionals like you to take control of their career and step into a role that is both financially rewarding and personally fulfilling.
The Gray Gold Rush represents years of experience, distilled into an accessible format for business people ready to make a meaningful career transition.
Our mission is simple: To create a new wave of skilled Senior Care Consultants who can step in and fill the urgent need for quality consulting in the senior care industry. If you’re ready to join us, we’re here to give you every tool and resource you need to succeed.
Don't just take our word for it
Meet Michael in Michigan, Christi in Texas, and Sherri in Mississippi who transitioned to a career they love.
If anyone wants to do this course I highly recommend it. John and Stacey have been a huge help to me with my course.
- Michael
I never thought I could start a consulting business. But this program showed me exactly how to get started. Within a year, I was making $10,000 a month working part-time! I’m able to teach, help clients, and feel confident in the business I’ve built.
- Christi, a special ed teacher
This program has given me the confidence and tools I needed to succeed. I’m helping families navigate tough decisions, and it’s so rewarding to know I’m making a difference. The Gray Gold Rush? More like the best opportunity I’ve ever had!
- Sherri
These stories represent the transformative potential of the Gray Gold Rush. People from all walks of life have successfully transitioned into Senior Care Consulting and are now thriving. They’re not just making money—they’re making an impact, finding balance, and achieving the career satisfaction they were missing. And with our comprehensive program, you’ll be equipped to do the same.
Here’s everything you’ll get when you sign up for The Gray Gold Rush today:
- Comprehensive Training Program: Our step-by-step guide to building your Senior Care Consulting business, so you never feel overwhelmed. You already know people. You already know how to complete difficult tasks. Learn the specifics of how Senior Care works with us. Become a Senior Care insider, a resource for your clients and your community.
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Weekly Live Support Sessions: Direct access to industry experts for guidance, insights, and troubleshooting, so you feel supported every step of the way. Ask questions, get advice on client cases, and stay connected to what’s working in the field.
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On-Demand Video Library: Training videos accessible anytime, letting you learn at your own pace, from anywhere.
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Pre-Made Business Tools: Contracts, marketing templates, and other essential documents that save you time and make you look polished from day one.
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Lifetime Access: Stay ahead with updated training, resources, and materials as the industry grows.
- Comprehensive Training Program: Our step-by-step guide to building your Senior Care Consulting business, so you never feel overwhelmed. You already know people. You already know how to complete difficult tasks. Learn the specifics of how Senior Care works with us. Become a Senior Care insider, a resource for your clients and your community.
-
Weekly Live Support Sessions: Direct access to industry experts for guidance, insights, and troubleshooting, so you feel supported every step of the way. Ask questions, get advice on client cases, and stay connected to what’s working in the field.
-
On-Demand Video Library: Training videos accessible anytime, letting you learn at your own pace, from anywhere.
-
Pre-Made Business Tools: Contracts, marketing templates, and other essential documents that save you time and make you look polished from day one.
-
Lifetime Access: Stay ahead with updated training, resources, and materials as the industry grows.
The Gray Gold Rush is a complete system built to ensure your success. When you sign up for the Gray Gold Rush, you’re not just purchasing training—you’re getting the roadmap, the tools, and the live expert guidance to start a business that brings both fulfillment and freedom.
When you sign up today, your exclusive bonuses include:
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Bonus #1: Google Business Listing Tutorial ($297 value)
Getting discovered online is crucial for attracting clients, and this bonus tutorial will show you step-by-step how to set up a Google Business Listing that puts you on the map (literally). This is how you get local clients reaching out to you without spending a fortune on ads.
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Bonus #2: Facility Assessment Tools ($597 value)
Equip yourself with the exact tools we use to assess senior care facilities. This toolkit includes checklists, scorecards, and templates to help you assess and recommend the best care solutions for your clients—giving them confidence in your guidance and you the edge as a trusted consultant. Use the tools that we developed to make sure we get our clients in the best possible situations for their individual needs! -
Bonus #3: Real-Life Facility Type Guidelines ($497 value)
How assisted is Assisted Living, anyway? Do Life Care communities really let residents move in once then never move again? What's the difference between a Long Term Care facility and every other facility type where residents move in for the long term? Here's the insider lowdown, so that you're always informed for your clients. -
Bonus #4: Glosssary of Senior Care Terms ($197 value)
We get it that the senior care industry has its own language. Our glossary explains industry terminology to make you an instant expert. -
Bonus #5: 39-Item Advertising Template Library ($497 value)
Not a marketing expert? No problem. These templates make it easy to create ads and social media posts that get results. It’s a plug-and-play approach to marketing so that you can focus on what matters most: helping seniors.
And because we want to reward people who take action to realize their dreams
We are including these special limited time bonuses for Fast Action takers:
JOIN TODAY AND CLAIM THESE FAST ACTION BONUSES:
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Ten Ways to Market Your Business
$297 value -
Startup Costs for Your Senior Care Consulting Business
$397 value -
Decision Tree: Stay in the Home or Move to a Facility
$597 value
Our 7-Day No-Risk Guarantee
We’re so confident that The Gray Gold Rush is the solution you’ve been looking for that we’re offering a full 7-day, risk-free guarantee.
Here’s how it works
Dive into the training, connect with the community, and try out the tools. If after you’ve explored The Gray Gold Rush for 7 days you don’t agree that you’re empowered to start building your Senior Care Consulting business, we’ll refund every penny—no questions asked.
We stand behind the Gray Gold Rush 100%, because we know the value it brings.
That’s how sure we are that this program is your ticket to a better career, better income, and a better life.
Start Building Your Future in Senior Care Consulting Today!
Imagine work where you set your hours, your skills are respected, and you’re changing lives daily. The Gray Gold Rush can bring you this reality, but only if you act now.
This is the reality that The Gray Gold Rush can bring you—but only if you take action!
Click below to secure your spot, join a community of professionals on the same journey, and build a fulfilling career. Start today!
Join Today
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Frequently Asked Questions
(click to expand)
Will I be able to succeed at this?
Yes.
How long does it take to start earning money?
Who are you and why are you qualified to help me?
But I've never run my own business before...?
But I don't know the first thing about senior care...?
How do I get started while maintaining my income?
How long will the program take?
But I work 50 hours a week...?
How long do I have access to the training?
P.S. This isn’t just a career change; it’s a path to freedom and fulfillment
With the Gray Gold Rush, you’ll gain the tools, guidance, and support to build a business that helps others, earns well, and fits your life. Don’t wait—start now!
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